You need more than an online survey to uncover deep customer insight.
But asking the right questions, in the right way, is a practiced skill.
Dirby is the Voice of Your Customer (VOC), asking the right questions, in the right way, to deliver the valuable customer insight you need to:
Grow Revenue and Profit
Secure Customer Retention
Elevate the customer experience
Build confidence you are on the right path
When you believe you know the answer you fail to ask the right question.
As an experienced and professional third-party, Dirby offers a fresh perspective, without the bias or assumption that naturally exists inside every organization.
First step in a Dirby VOC program is identifying your Key Desired Insights.
KDIs keep the VOC program focused on the insight you and your team need most,
and drive the creation of strategically phrased and ordered interview questions that
act as a guide, not a script, to high-touch 1:1 phone interviews with your customers.
Detailed, but easy to understand dirby program reports,
will bring clarity.
How do you reverse engineer your most successful sales?
Why are deals stuck in the pipeline?
What is your ideal customer profile (ICP)?
Does your marketing reflect your real value?
Does your product roadmap match what your customers really need?
Are you missing out on revenue from your existing customer base?
Is customer churn on the horizon? Why did this customer churn?
What do customers really expect from you? Are you meeting those expectations?
