Asking the right questions, in the right way, at the right time, is a practiced skill.
Dirby pulls from 20+ years of success in sales, marketing and business development. The sweet spot for this success? A skilled curiosity.
As the Voice of Customer for B2B, Dirby delivers the insight clients need to:
Grow revenue and profit
Secure customer retention
Elevate the customer experience
Build confidence your company is on the right path
it costs at least 5x more to acquire a new customer than to retain an existing customer (Forbes)
New customer acquisition is necessary for growth, but expensive and resource intensive. On the other side of the sale, high customer turnover can be fatal. And for SMB, the loss of just one customer can be felt through the entire organization.
Dirby Voice of Customer (VOC) programs uncover valuable, specific insight to be more effective in sales, marketing, customer success and product development.
Dirby Voice of Customer Experience (VOCE) is an ongoing program with interviews aligned to critical points in your customers' experience, consistently uncovering timely insight and new opportunity for you and your team.
“Make no mistake: regardless of what industry you are in or what segment you serve, there is no way around this. Becoming a customer-led company, one that is obsessively focused on customers and their experiences with a brand, isn’t just one of the ten growth paths, it is the growth path that must become the foundation for each subsequent path. ”
The name Dirby is a play on the term hybrid.
A hybrid brings two different things together to create something better.
Hybrid work combines in-office and remote work to create flexibility. Hybrid research includes both qualitative and quantitative data in order to understand both the “what” and the “why”.
Dirby VOC programs uncover valuable customer insight, while creating a positive customer experience.
Dirby interviews do not feel like a sales call or market research - they feel like a conversation.
Dirby interviews feel easy, like a conversation over coffee.
Customers feel valued, their experience worthy of more than an online survey.
You feel confident, you now have the insight you need.
THE INSIGHT YOU WISH YOU HAD ALONG.
Tonya Bjurstrom, Founder
During Tonya's broad and successful career in sales, marketing and business development she has made a measurable impact when working with start-ups, with SMB and with large enterprise.
She has been a top individual sales contributor and has also built teams that doubled revenue year over year.
She has led business development initiatives and established strategic relationships with industry leaders.
She has opened new distribution channels and opened new markets.
She consistently exceeds the expectations of her clients.
But the sweet spot in Tonya’s success is her skilled curiosity. She knows how to ask the right questions, in the right way, and translate the feedback into actionable insight.
The Dirby team leverages Tonya’s expertise to put together programs that connect B2B to the Voice of Their Customer.
Community Connection
“It is amazing how much love and laughter they bring into our lives, and how much closer we become to each other because of them.” – John Grogan, Author of Marley & Me
As humans, some of the closest connections we have are with our pets.
As a community, we feel connected when coming together to support a worthy cause.
The Humane Society of the Pikes Peak Region (HSPPR) is a Colorado Springs based animal shelter and supported by Dirby. HSPPR plays a key role in the protection of animals and people in the Pikes Peak community. They also find homes for over 10,000 pets a year — many transferred to Colorado Springs from other parts of the country with less support for shelter animals. To learn more visit www.hsppr.org.